"We've made a lot of changes over the last couple of years at PayPal and we wanted to build on the foundation of being the number one payment processor online," said Christina Smedley, PayPal's vice president of global brand and communications. That was a core element that we wanted to bring out." The rebranding of PayPal came after the company carried out an audit and discovered that customers regarded its identity as similar to the traditional world of banking. "Over time the PayPal brand identity, having entered the world as an innovator, now in some ways resembles the banking and financial establishment it once challenged," the company said in a statement.īehar said the overlapping Ps in the new monogram represented "the physical act of peer-to-peer transactions something that's very difficult to compare to traditional financial institutions. "If you think about the size and scale of their influence, I believe they really deserve a look at their identity in a way that is more global and they need look at it in a way that matches their ambitions." "Silicon Valley tends to be very focused on great products but isn't as focused on great brands in some ways," he said.
Paypal logo evolution update#
"It's time for things to be more compact and most importantly for the icon to become the leading element that is seen online."īehar said that technology companies such as PayPal have been slow to update their brand identities and had overlooked the importance of design. It's shaped so you can open the face to any angle and attack any green-side situation.įitted as standard with the Dynamic Gold Tour Spinner shaft, specifically designed to enhance spin to give you an edge around the greens, and the Golf Pride Tour Velvet 360 grip."It felt that the current brand had been created for an online world and a lot of it is moving to mobile," said Behar in an exclusive interview with Dezeen.
Its wide profile offers plenty of bounce to get you in-and-out without sacrificing speed. S-shaped sole is ideal for bunker shots or open-faced finesse shots.
Paypal logo evolution full#
V-shaped sole makes full swings and square-faced shots easier by gliding over turf without digging, even if you strike slightly behind the ball. The dynamic sole changes by wedge loft, so you'll automatically have the performance you need, when you need it. A soft, vibration absorbing TPU insert improves feel so even miss-hits are buttery smooth.įeaturing 3 Tour-developed sole grinds, the CBX ZipCore has all the performance you'll need greenside. Plus, there's two extra grooves per face for more groove contact across the board. UltiZip Grooves are sharper, deeper, and closer together, making them more efficient at channeling debris and maximising spin. The weight in the toe with a hollow chamber near the heel makes a better, more balanced wedge that's forgiving no matter where you strike the face. While reducing vibrations and perfecting the center of gravity, it also boosts MOI for improved forgiveness on every shot.
ZipCore is a lightweight, low-density core that sits at the heart of the club. The redesigned Cleveland CBX ZipCore wedge puts forgiveness in your short game without sacrificing workability, so you can ditch the chunk shots without losing any finesse around the green. Cleveland CBX ZipCore Tour Satin Golf Wedge Maximum Forgiveness with More Versatility
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